In recent days is growing a sort of controversy surrounding the term transmedia. I can even say that there is a new movement under the label antitransmedia.
It’s a very positive discussion, since it allows to exchange views and define a concept that seems quite abstract.
Any label or new term is in danger of being trivialized once it becomes fashionable. We have seen the case of the term Web 2.0 and many others. To the extent that those who felt initially identified with the primitive concept feel the need to flee.
I have to say that I agree with many of the things that have been said against the use of the term transmedia storytelling. It is also true that I still believe in this “new ” form of storytelling.
Because, for me, the essence is still telling a good story, beyond the means used to tell it.
I leave here some excerpts from articles that have contributed to the controversy. You can find my opinion in the comments I made in some of them.
Geoff May: Your mom is transmedia
It seems like these days a lot of the “transmedia” attention is given to projects that really take place only on the web, as classic multimedia (audio, video, graphics, perhaps some social networking), and are generally promotional material for some new product within an existing IP, or franchise – thus, a component or extension of the greater experience that is the transmedia franchise. They may or may not tell a story. They may or may not be interactive. They may or may not even be fun.
Pandora’s Box is open, the cat’s out of the bag, the horses have been stolen, (insert cliché here). The term is pretty useless (as are clichés), as it’s popularly being used to describe something that’s been around for a long, long time. It reminds me of the prank that Penn & Teller pulled on folks asking them to sign a petition against the use of dihydrogen monoxide in all our food. It’s just a new buzz-term for something there are already plenty of perfectly good words for (none of which I’ll list here, thank you).
Gonzalo Martín: Transmedia de sentido común
El palabro transmedia sigue en vía ascendente como hype y, creo yo, que por el hecho de poner nombre a lo que la convergencia de medios e historias está provocando en las formas de narrar – de lo que sea – se tiende a sumar tecnologías y no a asumir que es la forma natural en la que crecen los contenidos hoy en cuanto no piensas que te tienes que adscribir a una tendencia. No acaba de nacer (para la publicidad, prácticamente nada a nivel local) y ya tenemos que olvidarnos del término.