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Azken egunotan transmedia terminoaren inguruko polemika moduko bat sortu da sarean. Esan daiteke antitransmedia etiketaren azpian mugimendu berri bat ere sortu dela.

Nire ustez oso eztabaida positiboa da, iritziak trukatzeko eta printzipioz nahiko abstraktua den kontzeptu bat definitzeko balio duelako.

Etiketa edo termino berri guztiek dute hutsalkerian erortzeko arriskua arrakastatsu bilakatzen denean. [...]

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PrintPaddySeen this article from @print20 on #crossmedia? It's about analytics,sustained interaction and lead generation http://t.co/ayVUHa6BXS
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dpubitaEl 40% de los que usan la segunda pantalla lo hacen durante la pausa publicitaria : Marketing Directo http://t.co/dyuMJbtg4N #tv #crossmedia
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giray_Disney Storytelling Tool Creates Shareable E-Scrapbooks //eskiden boyle seylerle gecelerce ugrasirdik, hey gidi :)) http://t.co/bHYtNed24H
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LChoochTrainPoster for our new monthly storytelling show! May 29, 7:30p, downstairs at Los Globos. Dance party to… http://t.co/AEsdnCPHPX
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SidecastrPicksRT @susanadcock: #VoiceTop10. @NBCTheVoice @blakeshelton @SherylCrow Is the queen of storytelling lyrically, go @hollytmusic how great thy art, so timely
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